Association for Public Service Excellence
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Who we are
What we do

Developing and Delivering a Commercial Strategy (CPD)

Upcoming sessions


Price (APSE Members)

Price (Non-APSE Members)



09:00 - 16:00

£276 + VAT

£468 + VAT

 Delivered online via Microsoft Teams


To learn more about our in-house option, please contact us for details: [email protected]


It’s never been more important for local authorities to develop commercial strategies which offset the decline in funding experienced over many years. Additionally, there are exciting opportunities in new and emerging industries which require the commercial awareness and commercial thinking engendered in this one day Masterclass. Our approach to commercialisation builds on best practice and innovation while ensuring that service delivery, business as usual and continuous improvement are not compromised and that councils do not lock themselves into a high-carbon future.

  • Maximise the use of all available assets over extended trading hours and looking at other markets and sectors
  • Invest in service infrastructure and plan for financial growth - not top slicing budgets
  • Insource much needed revenues with both managed risk and minimised exposure to the local authority
  • Grow a fully-committed, 21st century workforce to deliver value added services, not just focusing on head count reduction
  • Help regulate the market by working in partnership with key stakeholders and clients
  • Be a stimulus for economic growth by creating new jobs, more apprenticeships, service investment and thinking more commercially with a true public-sector ethos.


The masterclass blends the best from both the private and public sector successes and experience and demonstrates that local authorities can “insource” and maximise income opportunities by using well-established tools and techniques. As a lead training provider in delivering Carbon Literacy for Local Authorities, APSE Training is committed to helping councils reach net-zero through all training and Masterclass sessions.


Learning Outcomes:

By the end of the training participants will understand:

  • The key building blocks for developing a commercial strategy
  • How to analyse, segment, and identify the market
  • The new/refreshed thinking and new skills to deliver on this i.e. think customers not departments
  • The latest legislative framework that facilitates such an approach
  • The known managed risks and rewards for your authority and its communities
  • The tools and models for developing and implementing a commercial strategy
  • The culture, processes, mind-set and systems to ensure success
  • What success may look like for your authority and how best to take a longer-term perspective
  • Why you need a detailed delivery plan with SMART objectives for immediate consideration, execution, review, and roll out.

This course will be delivered online via Microsoft Teams. To access it, you will need a WiFi connection or mobile data hotspot. Downloading Microsoft Teams to your laptop, desktop or smart device will give a better performance and greater functionality throughout the day.  This highly interactive training includes a mixture of presentations, video conferencing, group work, games, quizzes and video.


Continuous Professional Development (CPD)

This course has been independently certified as conforming to accepted CPD guidelines. Delegates will earn 5 CPD points from attending the full course and will be issued with a CPD certificate for their personal records.


Who will benefit from attending?

Experienced heads of department and experienced operational managers who have responsibility for delivering front line and support services.



This course is offered as a full day or as two half days.

Morning sessions:         09:00 Start        12:00 Finish

Afternoon sessions:      13:00 Start        16:00 Finish



Click on the buttons for more information about the course

APSE Trainers

Programme (pdf)



Complete the booking form below to reserve your place!


Promoting excellence in public services

APSE (Association for Public Service Excellence) is a not for profit unincorporated association working with over 300 councils throughout the UK. Promoting excellence in public services, APSE is the foremost specialist in local authority frontline services, hosting a network for frontline service providers in areas such as waste and refuse collection, parks and environmental services, cemeteries and crematorium, environmental health, leisure, school meals, cleaning, housing and building maintenance.






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