Roadvert Ltd

Roadvert – Turning Council Vehicles into Powerful Communication Platforms

Refuse and recycling vehicles are more than essential services – they are your mobile communication and revenue-generating assets.

Roadvert entered the local authority market in 2013 with the launch of Spedian™; a unique, lightweight and reusable vehicle graphics system.

Our Spedian frameless™, changeable, reusable and recyclable system has become the preferred choice for councils across the UK. Today, over 180 councils use our changeable graphics to deliver important messages to their communities – turning any vehicle into high-impact mobile billboards.   Your message is seen in every corner of the community and by liaising with other departments within the council you can also get important messaging out around mental health, waste and recycling, fostering, election registration, service changes, public health etc; the list is endless.

Every UK council can now access our unique Audience Predictor for their area.  This has transformed refuse vehicles into a credible, measurable and profitable advertising medium.

We also recognise the need for councils to generate additional income nowadays and have developed a revenue generation programme enabling local authorities to sell advertising space on some of their vehicle fleets, at no cost to council.  The pilot scheme was rolled out and the results were exceptional: councils generated a new income stream, 92% of advertisers rebooked and positive testimonials highlighted strong community impact.

What makes Roadvert unique is the combination of:

• A fast-change, frameless, reusable and recyclable graphics system
• Audience measurement and analytics
• A no-cost model for councils for revenue generation, with a dedicated sales team

Using your vehicles for Comms is a low cost and highly efficient way of communicating with your residents, making this one of the most powerful communication opportunities available to councils today. 

As an APSE Approved Partner, we are best placed to support you reaching your goals.

Discover how Roadvert can help your local authority: www.roadvert.com