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Saving the Frontline: Income generation; demand management; innovation

Saving the Frontline: Income generation; demand management; innovation

Policy and professional learning seminar
16 January 2015
Harrogate International Centre, North Yorkshire

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Seminar objectives

This event will cover critical considerations in transforming frontline services including a look at demand and service transformation issues, income generation and innovation.

Demand management and service transformation  
We will explore approaches to business transformation and service redesign. Andy Mudd of APSE solutions will explore the dynamics of matching resources to service need through effective and proven demand management techniques.

Income generation: Trading and charging 
As councils grapple with reduced funding many are looking at driving up income through trading and charging strategies. We will explore the legal parameters of trading and charging with a leading specialist lawyer and explore case study authorities. This will  include Nottingham's commercialisation approach, achieving new income for leisure services from health commissioners, generating income through charging in waste and grounds services and many other examples of income generation.

As management teams are increasingly faced with new challenges to transform services it is important to build up a working knowledge of new systems, approaches and management techniques. In the innovation session we will explore the psychology of change through 'nudging and budging' service uses to change their behaviour and reduce demand, and to encourage 'channel shift' in frontline services to reduce cost. We will also explore how frontline staff are engaged with the change process.


Income generation: The legal perspective

Judith Barnes, Partner - Head of Local Goverment, DAC Beachcroft

Nottingham's strategy for commercialisation

Adrian Hill, Head of Commercial Development , Nottingham City Council

Income generation in garden and waste services

Tara Dumas, Waste and Environmental Services Manager, Wirral Council

Local government working for health commissioners

Kevin Hadfield, Leisure Services Manager, East Riding of Yorkshire Council

Delivering a transformation programme and income generation in fleet and transport services

Damian Walshe, Head of Fleet and Logistics Management Services, Knowsley Metropolitan Borough Council

Workshop A: Demand management or extra resources?

Andy Mudd, Head of APSE Solutions

Workshop B: Preparing to change or trade for income generation

Mo Baines, APSE Head of Communication and Coordination




Promoting excellence in public services

APSE (Association for Public Service Excellence) is a not for profit unincorporated association working with over 300 councils throughout the UK. Promoting excellence in public services, APSE is the foremost specialist in local authority frontline services, hosting a network for frontline service providers in areas such as waste and refuse collection, parks and environmental services, cemeteries and crematorium, environmental health, leisure, school meals, cleaning, housing and building maintenance.




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