Association for Public Service Excellence
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Written Communication Skills for Councils


£99+VAT (APSE members) £149+VAT (Non-members)

Learn more about our in-house option here.


Who said the pen is mightier than the sword?

Written communication is a vital part of our working lives, but finding the right words and phrases to convey our chosen message isn’t always easy!

Do you ever wish your report had a greater impact? Or you could find ways to be more persuasive? Whatever your role, in local government, chances are you will have to write something at some time. You might even have to write different types of documents for different stakeholders or audiences. Whether your natural style is formal or informal, long-winded or brief, there’s something in this course for you.

APSE Training has developed this refreshed communication skills toolkit to help local authority staff improve writing skills for many forms of communication, such as reports, briefings, emails, press releases and leaflets

The content is designed to help you develop valuable tools to communicate more effectively, with both internal audiences and members of the communities you serve.

Using a clear methodology and easy-to-follow techniques, the content is designed to provide local authority staff with valuable tools to enable you to communicate more effectively with both internal audiences and members of the communities you serve.


Who Will Benefit?

  • Front line service managers
  • Team Leaders/ supervisors
  • Anyone who produce written communications as part of their role


Learning Outcomes

  • Gain awareness of why effective communication is an important part of your role
  • Discover the different types of communication required
  • Learn how to promote key organisational messages
  • Understand written communications methods for target audiences
  • Consider grammar, spelling and comprehension
  • Appreciate the need for proof reading
  • Develop skills for effective written communication with those audiences


This course will be delivered online via Microsoft Teams. To access it, you will need a WiFi connection or mobile data hotspot. Downloading Microsoft Teams to your laptop, desktop or smart device will give a better performance and greater functionality throughout the day.  This highly interactive training includes a mixture of presentations, video conferencing, group work, games, quizzes and video.



3-hour event:  AM Start time:  09:00         Finish time:  12.00

                       PM Start time:  13:00         Finish time:  16:00


Click on the buttons for more information about the course

APSE Trainers

Programme (pdf)


Complete the booking form below to reserve your place!

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Confirmation of Booking

Once you have booked your training, you will receive a Booking Confirmation by email. This will confirm the name of delegate; course selected; date of course; venue (including online); and course rate/fee. All fees quoted exclude VAT. This information is sent to each delegate and the person who booked their place, if different.



  • If you are not able to provide a purchase order at the time of booking, please do so as soon as possible.
  • APSE will issue an invoice for the appropriate fee, for participants attending from Local Authorities, public sector and local government organisations or APSE approved partners, unless we are notified otherwise.
  • For any other organisations, payment must be submitted prior to the course date, within 10 working days of making a booking.


Payment method

  • Payment must be made either by cheque or by bacs.
  • Please make cheques payable to APSE.
  • An e-receipt will be provided on request.
  • Please forward any correspondence to training@apse.org.uk.


All delegate fees are subject to VAT. Please note that the rates quoted are NET (they exclude VAT). Your invoice will include the VAT, please ensure you include this in your payment.

Cancellation Charges

Reserving your place is a contract. Cancellations must be made in writing/by email at least 10 working days before the event and will incur an administration fee of £60. The full delegate fee will be payable for cancellations received less than 10 working days before the event or for non-attendance. All fees are non-refundable after the cancellation period.

Substitution of delegates is acceptable any time in writing by email to training@apse.org.uk.


Booking transfers

Transferring to another course/date/venue will be possible if there is availability and will incur an administration fee of £60.

In the event of cancellation by the organisers, APSE will refund any fees paid in advance. Liability will be restricted to the refund of fees paid. Regretfully, APSE cannot accept liability for associated transport, accommodation or other costs in the event of course cancellations made by us.


Course Programme Changes

The organisers reserve the right to make changes to the programme, speakers, venue, or online platform should this become necessary. From time to time course content is updated to take advantage of new learning opportunities. This will in no way diminish the quality of the training, which will be maintained to APSE’s high standards.


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Promoting excellence in public services

APSE (Association for Public Service Excellence) is a not for profit unincorporated association working with over 300 councils throughout the UK. Promoting excellence in public services, APSE is the foremost specialist in local authority frontline services, hosting a network for frontline service providers in areas such as waste and refuse collection, parks and environmental services, cemeteries and crematorium, environmental health, leisure, school meals, cleaning, housing and building maintenance.






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