Effective Social Media for Local Authorities

£175+VAT (APSE members) £285+VAT (Non-members)

Learn more about our in-house option here.

The COVID-19 pandemic has meant that social media has become an even more important tool for communicating and interacting with communities, stakeholders, and customers. This course has been designed for both those who currently use social media as part of their role and those who are planning to do so.

You will be invited to complete pre-course questionnaires, which tease out your training needs, team roles profile and learning style.

This interactive course is delivered online, over two half-days. Topics will include:

Social media policy, permission, and protocols
Using social media to listen, communicate and engage
Understanding the context for social media use
Planning your social media output
Different types of social media content
Social media tools and tech

Learning Outcomes

By the end of the training, you will be able to:

Explore the use of social media in a local authority context
Demonstrate an understanding of how to utilise social media in your professional setting
Design and implement a social media plan
Analyse and evaluate the impact of your social media content and output

Assumed knowledge

We would expect those taking this course to be making personal or basic professional use of at least one social media platform and to be aware of the need to communicate with service users or members of the public.

No deep understanding of social media is a pre-requisite but curiosity and a desire to communicate effectively with the public is essential.

This course will be delivered online via Microsoft Teams. To access it, you will need a WiFi connection or mobile data hotspot. Downloading Microsoft Teams to your laptop, desktop or smart device will give a better performance and greater functionality throughout the day. This highly interactive training includes a mixture of presentations, video conferencing, group work, games, quizzes and video.

Click on the buttons for more information about the course

APSE Trainers

Programme (pdf)

Duration

This course is offered as two half-days

Morning sessions: 09:00 start 12:00 finish

Complete the booking form below to reserve your place!

Course Date

Are you an APSE Member?

Fees for this course are £175 +VAT per delegate

Fees for this course are £285 +VAT per delegate. If you would like to become a member of APSE please contact the Principal Advisor for your area/region.
Northern Wayne Priestley wpriestley@apse.org.uk
Northern Ireland Mo Baines mbaines@apse.org.uk
Central Vickie Hacking vhacking@apse.org.uk
Wales Rob Bailey rbailey@apse.org.uk
Scotland Louise Melville lmelville@apse.org.uk
Southern Abi Ademiluyi aademiluyi@apse.org.uk

Not sure if you are an APSE member? Please contact us on 0161 772 1810.

Your Details

Full Name Required

Authority Name Required

Position Required

Phone Required (no blank spaces)

Contact Email Required

AddressRequired PostcodeRequired

Are you attending the course?

Course rates

Click here for details of course fees

Delegate Information

Total number of people attending the course (including your attendance)

Reservation Terms and Conditions

Confirmation of Booking

Once you have booked your training, you will receive a Booking Confirmation by email. This will confirm the name of delegate; course selected; date of course; venue (including online); and course rate/fee. All fees quoted exclude VAT. This information is sent to each delegate and the person who booked their place, if different.

Payment

Invoicing

If you are not able to provide a purchase order at the time of booking, please do so as soon as possible.
APSE will issue an invoice for the appropriate fee, for participants attending from Local Authorities, public sector and local government organisations or APSE approved partners, unless we are notified otherwise.
For any other organisations, payment must be submitted prior to the course date, within 10 working days of making a booking.

Payment method

Payment must be made either by cheque or by bacs.
Please make cheques payable to APSE.
An e-receipt will be provided on request.
Please forward any correspondence to training@apse.org.uk.

All delegate fees are subject to VAT. Please note that the rates quoted are NET (they exclude VAT). Your invoice will include the VAT, please ensure you include this in your payment.

Cancellation Charges

Reserving your place is a contract. Cancellations must be made in writing/by email at least 10 working days before the event and will incur an administration fee of £60. The full delegate fee will be payable for cancellations received less than 10 working days before the event or for non-attendance. All fees are non-refundable after the cancellation period.

Substitution of delegates is acceptable any time in writing by email to training@apse.org.uk.

Booking transfers

Transferring to another course/date/venue will be possible if there is availability and will incur an administration fee of £60.

In the event of cancellation by the organisers, APSE will refund any fees paid in advance. Liability will be restricted to the refund of fees paid. Regretfully, APSE cannot accept liability for associated transport, accommodation or other costs in the event of course cancellations made by us.

Course Programme Changes

The organisers reserve the right to make changes to the programme, speakers, venue, or online platform should this become necessary. From time to time course content is updated to take advantage of new learning opportunities. This will in no way diminish the quality of the training, which will be maintained to APSE’s high standards.

Do you agree to the reservation terms and conditions?

Yes I agree

If you would like to be invoiced, please quote your purchase order number (if appropriate)

Purchase Order Number

Special Requirements (including accessibility) / Information

Message

GDPR Policy

By submitting this form you agreeing to our GDPR policy

Yes I agree, submit form

Click here to read our full GDPR policy*