Wednesday 23 March 2011
Took part in a Guardian online debate today on the impact that the cuts were having on the Green agenda in local government.
A point I made that sparked a bit of debate was about how you generate behavioural change amongst the public, the example I gave is pasted below:
Engage communities by appealing to what matters to them: Solar panel work in Birmingham provides residents with free electricity from the panels. This has resulted in people changing the time of day when they have showers and do their washing, to daylight hours. This is because they save money on electricity. Something as simple as fitting meters in homes has challenged community thinking and generated behavioural change that creates a sustainability benefit.
In APSE we recognise this is a key element of tackling climate change, if energy efficiency or renewable schemes are implemented without the public's involvement then we haven't really tackled the root cause of the problem.