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Association for Public Service Excellence
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Who we are
What we do
Events

Vision B2B

 

Vision B2B specialises in business marketing consulting, coaching, training and implementation. We work with small and medium size businesses and organisations to provide outsourced marketing support as well as strategic guidance and in-company training, with a focus on companies and organizations looking to ‘digitally transform’ their operations and make the best possible use of the Internet, technology and social media.

We’re more than happy discussing projects and contracts with all APSE members, as we appreciate that marketing services is an emerging and challenging concept for most members. Currently, we're running two APSE Master Classes:

 

Marketing your local authority services to business customers

A one day skills development event to all those within the public sector who are looking to create revenue streams by selling Authority services and facilities to private companies in order to boost revenue and bridge central government funding gaps.

This event will enable service, business, business development and marketing focused staff to better plan, implement and evaluate marketing campaigns designed to engage the local business community.

The course will also consider the issues faced in competing with private facilities companies who have already successfully entered many of these markets and help position and present service benefits and value in the right way to the right people at the right time.

 

Delivering creative and effective marketing campaigns

A new event designed to help delegates create high impact marketing campaigns that position and present service benefits and value in the right way to the right people at the right time.

This event will also enable service, business, business development and marketing focused staff to better implement and evaluate marketing campaigns designed to engage the local business community.

This new event will take the learnings from our previous training on Marketing your Local Authority Services to Business Customers, however prior attendance of that event is not mandatory for delegates.

 

To book your place on an APSE training course, click here.

Promoting excellence in public services

APSE (Association for Public Service Excellence) is a not for profit local government body working with over 300 councils throughout the UK. Promoting excellence in public services, APSE is the foremost specialist in local authority frontline services, hosting a network for frontline service providers in areas such as waste and refuse collection, parks and environmental services, cemeteries and crematorium, environmental health, leisure, school meals, cleaning, housing and building maintenance.

           

 

          

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