We are all aware of social media, Facebook, Twitter and apps but few are making full use of the opportunities. The technology is fast moving and sometimes the hype tends to run ahead of what’s genuinely achievable. This seminar will provide real examples of the use of social media in supporting local authority services such as street cleansing and waste, leisure and culture, housing services and highways as well as council communications. It will showcase examples of local authorities just starting out in social media as well as those with an established approach, providing learning whatever stage you are at. This seminar will explore the legal issues associated with local authority social media use as well as highlight the support on offer from national bodies such as the LGA.
Importantly, this seminar will also look to what’s coming next. After the day you will not only understand the technology further, but be able to assess and apply the benefits to your own service area. The seminar will feature plenary sessions on policy and corporate approaches to social media use in local government as well as in depth case study sessions demonstrating the practical application of social media in front line services.
Attendance at this APSE one day seminar is essential for all officers and members seeking to understand what social media is about, how social media can be used by their Council and the benefit it can bring to improving front line service delivery.
Paul O’Brien, Chief Executive, APSE
Dr Mike Nicholson, Centre Director, Centre for Global Learning and Executive Education, Durham
University Business School
Germaine Machin-Cowen, Walker Morris Solicitors’
Neil Jones, Head of Communications, Torfaen County Borough Council
Cllr David Harrington, Stockton on Tees Borough Council
Alison Hook, E-Communications Editor, Coventry City Council
Eddie-Coates-Madden, Senior Communications and Marketing Manager, Hull City Council